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埃森哲消費者調查：AI購物決策漸成主流 重新定義品牌忠誠度　

Future Wealths
Future Wealths
29 7 月, 2026
One Min Read
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埃森哲最新2026消費者調查顯示，訪問755名本地消費者中，高達八成半受訪者表示，只要代理式人工智能（AI）按照個人指示和預設條件行事，他們願意由其代為購物，多於相信好友推薦。隨著代理式AI開始在消費者設定的權限内主導購物決策，傳統的「品牌忠誠度」正被重新定義。

原文: https://finance.mingpao.com/fin/instantf/20260729/1785313399497/%E5%9F%83%E6%A3%AE%E5%93%B2%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%A5-ai%E8%B3%BC%E7%89%A9%E6%B1%BA%E7%AD%96%E6%BC%B8%E6%88%90%E4%B8%BB%E6%B5%81-%E9%87%8D%E6%96%B0%E5%AE%9A%E7%BE%A9%E5%93%81%E7%89%8C%E5%BF%A0%E8%AA%A0%E5%BA%A6%22%20target=%22blank

Last Update: 29 7 月, 2026

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