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泡泡瑪特：借鑑迪士尼 將Labubu塑造長期成功IP

Future Wealths
Future Wealths
30 9 月, 2025
One Min Read
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泡泡瑪特（9992）聯席首席運營官司德接受訪問時表示，該集團正借鑑迪士尼成功的策略，計劃將暢銷產品Labubu轉化為長期成功的IP，就如米奇老鼠一樣。

原文: https://finance.mingpao.com/fin/instantf/20250930/1759217131097/%e6%b3%a1%e6%b3%a1%e7%91%aa%e7%89%b9-%e5%80%9f%e9%91%91%e8%bf%aa%e5%a3%ab%e5%b0%bc-%e5%b0%87labubu%e5%a1%91%e9%80%a0%e9%95%b7%e6%9c%9f%e6%88%90%e5%8a%9fip

Last Update: 30 9 月, 2025

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