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Twilio：AI為企業帶來效益 惟客戶滿意度卻跌 應提升個人化體驗

Future Wealths
Future Wealths
31 7 月, 2025
One Min Read
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客戶互動平台Twilio發布其第六份年度客戶互動概況報告，指人工智能（AI）為企業帶來效益，惟客戶滿意度卻見下降。具體而言，儘管87%的香港品牌將其個人化客戶互動評為「良好」或「優秀」，但僅有42%的本地消費者表示認同，反映出客戶滿意度不只出現明顯落差，更比2024年的44%進一步下跌。

原文: https://finance.mingpao.com/fin/instantf/20250731/1753948011330/twilio-ai%E7%82%BA%E4%BC%81%E6%A5%AD%E5%B8%B6%E4%BE%86%E6%95%88%E7%9B%8A-%E6%83%9F%E5%AE%A2%E6%88%B6%E6%BB%BF%E6%84%8F%E5%BA%A6%E5%8D%BB%E8%B7%8C-%E6%87%89%E6%8F%90%E5%8D%87%E5%80%8B%E4%BA%BA%E5%8C%96%E9%AB%94%E9%A9%97%22%20target=%22blank

Last Update: 31 7 月, 2025

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